Latest Cases
A selection of our work in growing women’s sports
Campaign
Napoli Women
In Naples, football is more than a sport, it is a religion. Yet while Napoli Women compete at the highest level against giants like Juventus and AC Milan, the club has often remained out of the spotlight.
Together, we set out to change that. With #TheNapoliFamily, Napoli Women and Branthlete launched a campaign to make women’s football in Naples visible and bring the club’s true character to life.
Over 12 weeks we told the story of the club through the eyes of players, staff, families, and fans. At the heart of it all stood the values that define Napoli Women: pride, dedication, and ambition.
With this campaign we not only increased the visibility of the club but also shaped a new narrative for women’s sport in Italy, a tribute to the city, the club, and the generation of women claiming their place at the highest level.
Strategy
Aston Villa Football Club
We created a clear fan and community strategy for the Aston Villa Women’s team for the season of 25/26, with the main objective to fill the stadium throughout the season more.
Some key highlights from our project:
Developed robust fan personas focused on incremental growth, mapping demographics, drivers and barriers to come to a match and much more.
Developed a player-let strategy, recognising that many fans of women’s football follow the players before they follow the team
Created a personal branding workshop for the players, helping them build their platform as the women’s game continues to grow.
Contact us
Hours
Monday-Friday
8am-6pm
Phone
+31612309723
Location
Jodebreestraat 25
Amsterdam, the Netherlands
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